ADDITIONAL SERVICES

«RussianTown» offers a complete advertising package: Our creative services and technical resources are those of a full-fledged advertising agency.

Our company has all the means necessary to conduct an advertising campaign, from initial idea to creative design to marketing placement. We also provide public relations announcements and “advertorial” articles in our magazine, as well as video production.

If a company demonstrates the right approach to conducting an advertising campaign, it demonstrates the right approach to conducting business in general.
A properly designed advertising campaign is very important, because it often the expenses on advertising are a waste and the consumer doesn’t respond despite all issued ads.
The reason for a failed effort is not only a mistake in an advertising concept. Another mistake is that ad makers don’t use mass media, ignoring their popularity. That’s why even a small advertising campaign should go through the stages of producing an ad, then placing it in mass media, and, finally, monitoring the publication of the advertising product on a regular basis.
All the above-mentioned procedures are at your service in our magazine, “RussianTown”.
We are competent enough to work out a strategy for positioning your company in the market. Any strategy starts with planning. Considering the experience of our company in marketing and advertising, we can guarantee the success of not only the planning, but the whole campaign.
The most important moment in the planning of any advertising campaign is to start with the questions “Which?”, “When?”, and “Where?”.
“Which?” is about your choice of the advertisement product: Audio, video, print media, the Internet, etc.
“When?” is about the time ideal for advertising. The amount of future sales depends on how many potential customers have been exposed to the ad.

“Where?” is about a specific mass medium suitable for this very advertising message. For example, if it’s a TV channel, which one is it?
Our company has established a bilateral connection with different mass media. We can guarantee each of our clients that the cost of our ad space will be lower.

Any advertising campaign can fail without a prior public relations announcement. This announcement introduces you to the public for whom you provide goods and services. That’s why public relations should be an inseparable part of any advertising campaign. The public relations specialists who work in our company have proved their competence many times.

A series of articles about an advertised product is known to be very helpful. Professionally designed information about the offered product attracts Russian-speaking readers’ attention in many American publications.

Our company has all the means necessary to conduct an advertising campaign, from “A” to “Z”. It’s crucial for a full-fledged campaign.
Often, the developers of an advertising campaign aren’t always focused on the resources of manufacturers. But if both the developer and the manufacturer are partners, an incompatibility between creativeness and production doesn’t exist. We know exactly what we can do; that’s why all our suggestions are valid. It’s not enough just to make up an ad; it has to be implemented in life. This is a golden rule of ad makers.
Remember, if you trust our company to develop an advertising strategy, you can trust us to introduce it into real life.
Creativeness is the first service that we offer to our customers. In case you already have a general concept of your advertising campaign, it still doesn’t hurt to turn to professionals who can prevent you from a mistake or make your idea even more brilliant.
Our creative department at “RussianTown” elaborates the main concept according to the client’s requirements. They determine how best to promote their client’s trademark on the market. The creative department develops the idea, relying not only on its imagination, but also on the profound knowledge of the market. It tries to find out what can attract the attention of the targeted audience to the client’s product.
Then the creative department provides the client with a plot. In an advertising campaign, the plot is a detailed description of the implementation of the idea into life. In audio or video advertising the plot is a mini-play. If the advertisement is printed or an outside ad, the client is given a model created with the help of special computer programs.
If you already have a logotype, our designers can elaborate models of printed matter that bear its specifics. If your company doesn’t have a logo yet, we strongly suggest getting it.
A logo is a face of the company. Having one is important for representing your trademark within the markets of supply and demand. Your documentation and stationery – such as envelopes, letterheads, business cards, etc. – represent you and your business style. Needless to say, a company with its own professional style wins the trust and respect of potential partners. Such a company demonstrates that there are no small matters in business.

While creating an ad, it’s necessary to unify the style. If the design of an outside ad differs from the contents of a video clip, consumers might think that these are two different trademarks.
The entire staff of our company is at your service. Brochures, fliers, folders, and booklets—everything you need is available for you. In addition, our company is well known in the market. During our existence we have established mutually beneficial connections with many printing houses. Therefore, our client is a client of a printing house. You will be surprised with our prices for the service and the quality of printing.

Videos

We want to describe separately our video production.
Our company is proud of the fact that our services are that of a full-fledged advertising agency.
The same applies to our technical resources: The equipment that our specialists use can satisfy any customer. It enables them to create video products of very high quality. Our cameramen use digital cameras. Our montage producer works with non-linear editing.
Animation and two- or three-dimensional graphics are also included in our list of services. Technologies that are being used by our modelers allow adding special effects necessary for conveying the main idea of a video product. Popular cartoon characters participating in ads are also created in our studio.
Many of our clients focus on video clips, which provide very large coverage, and are therefore very effective.
Our company concentrates on our customers’ needs. That’s why we offer production of advertising video clips among our other services.
The impressiveness of the characters who participate in an advertising clip provides 50% of the clip’s success. The other half depends on the choice of TV channels, time of showing, and, of course, rotation frequency.
Once again, let’s talk about the list of services provided by our company. Planning is our managers’ job. A plot is the responsibility of our creative department. The production of the clip itself is the job of our filming team.
Every company that has been in business for at least a year needs two things: A team-stabilizing factor and a progress report.
A corporation movie shows the audience the inner structure of your company and the fields of its activity. Here you have to be very careful not to “help” competitors and not to allow any discrepancy. Our scriptwriters have mastered completely the skills of creating such movies.
We also have a lot of experience in making educational movies. Our practice shows that it’s a very important and serious project since we are responsible for the impact of instruction.

The object of a movie is thoroughly studied by the creative department, since before writing the script we has to determine all the client’s strong and weak points, to emphasize the first and to improve the second.
Making an educational movie is hard, but interesting work. We usually use diagrams and charts made by special computer programs. We realize how difficult this information can be for potential spectators/students, and try to include a game element in statistical or scientific data.
Our staff includes TV journalists who have worked for the most popular Russian TV channel, RTVI (Russian International TV) for many years. They are competent professionals responsible for developing and filming TV stories.
If our clients want to place their video ad on the Internet, our specialists will do it on a very high level.
The Internet is extremely important nowadays. No doubt, you are actively using this great invention. Just imagine how many more people are using it besides you! Web sites have definitely become the most powerful mass media.
Our company has successfully created more than one site. They are all on the Internet and you can evaluate them yourselves.
Facts speak louder than words. The facts we’ve presented to you are confirmed by our clients, which is very valuable for us and instructional for you.

To summarize:
You make a product or provide a service.
We do the same for you.
Give us a chance to tell the audience that your trademark deserves trust and respect. After that, you will have no problem with sales.
We know the market. And we know you.
That’s why we guarantee the success of any advertising campaign that we arrange for you.

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